Bündnerfleisch is not only a delicacy but also one of the best natural, healthy and high-quality energy providers. With 40% protein and only 4% fat, Bündnerfleisch is Energy at Its Finest and more effective than some protein shakes from the gym.
We promoted this with three types of designer packaging which were launched in September 2018. For their cover, the anatomical illustrations of three athletes – from the disciplines running, yoga and workout – were lasered with the highest precision. Inside, there was a packet of original Bündnerfleisch. The finely sliced meat represented with its texture the muscles of the athletes and illustrated for the customer the direct transformation of Bündnerfleisch in our muscles.